{"id":11518,"date":"2025-10-08T01:52:19","date_gmt":"2025-10-08T05:52:19","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-ai-native-performance-marketing-engine-that-puts-brands-back-in-control\/"},"modified":"2026-05-07T19:11:15","modified_gmt":"2026-05-07T23:11:15","slug":"the-ai-native-performance-marketing-engine-that-puts-brands-back-in-control","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-ai-native-performance-marketing-engine-that-puts-brands-back-in-control\/11518\/","title":{"rendered":"The AI-Native Performance Marketing Engine That Puts Brands Back in Control"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands. With advantages flowing to walled gardens, advertisers are left with fragmented tools and limited control. Join Adora founder Marco Matos as he shares his insider perspective on how AI-native technology is reversing this dynamic, placing the walled gardens&#8217; ability to create and optimize at scale directly into brands&#8217; hands.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Twenty years inside Microsoft, Google, Meta, and Pinterest revealed a fundamental truth: performance marketing is broken for brands.<\/p>\n","protected":false},"author":21,"featured_media":11519,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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