{"id":11523,"date":"2025-10-08T01:58:00","date_gmt":"2025-10-08T05:58:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/ai-gets-real-dentsu-canvas-worldwides-outcomes-playbook-2\/"},"modified":"2026-05-07T19:10:54","modified_gmt":"2026-05-07T23:10:54","slug":"ai-gets-real-dentsu-canvas-worldwides-outcomes-playbook-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-gets-real-dentsu-canvas-worldwides-outcomes-playbook-2\/11523\/","title":{"rendered":"AI Gets Real: Dentsu & Canvas Worldwide’s Outcomes Playbook"},"content":{"rendered":"\n

Marketers aren\u2019t asking for more AI hype. They\u2019re asking for strategy that shows up in every media buy. Greg Johns of Canvas Worldwide and Stephanie Landrum of Dentsu share how their clients use custom AI to connect planning to real-time buying decisions \u2014 and the outcomes that followed.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers aren\u2019t asking for more AI hype.<\/p>\n","protected":false},"author":7,"featured_media":11524,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11523","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nAI Gets Real: Dentsu & Canvas Worldwide's Outcomes Playbook | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ai-gets-real-dentsu-canvas-worldwides-outcomes-playbook-2\/11523\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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