{"id":11531,"date":"2025-10-08T01:26:16","date_gmt":"2025-10-08T05:26:16","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/real-artists-virtual-performances-the-future-of-fandom-is-here\/"},"modified":"2026-05-07T19:12:02","modified_gmt":"2026-05-07T23:12:02","slug":"real-artists-virtual-performances-the-future-of-fandom-is-here","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/real-artists-virtual-performances-the-future-of-fandom-is-here\/11531\/","title":{"rendered":"Real Artists, Virtual Performances &#8211; the Future of Fandom is Here"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">What do Travis Scott, Daft Punk and Abba have in common? In addition to their legions of fans, they&#8217;re all using virtual performances to reach their fan base and expand their creative impact. Join Vivek Tiwary of Tiwary Entertainment Group, producers of plays with music giants like Jagged Little Pill (Alannis Morisette), American Idiot (Green Day), and Hamlet Hail to the Thief (Thom Yorke of Radiohead) among others, to discuss the state of virtual performances and the new Digital Artist Capture project, the ARK. Vivek will discuss working with talented artists, where the industry is going, and the ways brands and sponsors can begin planning to partner to reach their fan bases across the virtual world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What do Travis Scott, Daft Punk and Abba have in common?<\/p>\n","protected":false},"author":7,"featured_media":11532,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Real Artists, Virtual Performances - the Future of Fandom is Here | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/real-artists-virtual-performances-the-future-of-fandom-is-here\/11531\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Real Artists, Virtual Performances - the Future of Fandom is Here\" \/>\n<meta property=\"og:description\" content=\"What do Travis Scott, Daft Punk and Abba have in common?\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/real-artists-virtual-performances-the-future-of-fandom-is-here\/11531\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T05:26:16+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:12:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-20-at-3.29.49-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1054\" \/>\n\t<meta property=\"og:image:height\" content=\"650\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/real-artists-virtual-performances-the-future-of-fandom-is-here\\\/11531\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/real-artists-virtual-performances-the-future-of-fandom-is-here\\\/11531\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Real Artists, Virtual Performances &#8211; 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