{"id":11538,"date":"2025-10-08T01:26:32","date_gmt":"2025-10-08T05:26:32","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-mvp-partnership-building-brand-connections-in-sports-and-culture\/"},"modified":"2026-05-07T19:11:26","modified_gmt":"2026-05-07T23:11:26","slug":"the-mvp-partnership-building-brand-connections-in-sports-and-culture","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-mvp-partnership-building-brand-connections-in-sports-and-culture\/11538\/","title":{"rendered":"The MVP Partnership: Building Brand Connections in Sports and Culture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they\u2019re opportunities for brands to forge deeper cultural connections.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This panel unites leaders from the brand, agency, and athlete perspectives to explore how partnerships in sports are evolving and what it takes to create lasting impact. Panelists will discuss how to identify the right fit, co-create stories that resonate with fans, and measure success in ways that go beyond impressions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s landscape, sports partnerships are no longer defined by simple sponsorships or endorsements; they\u2019re opportunities for brands to forge deeper cultural connections.<\/p>\n","protected":false},"author":7,"featured_media":11539,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11538","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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