{"id":11565,"date":"2026-04-27T02:47:02","date_gmt":"2026-04-27T06:47:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/27\/smarter-spend-stronger-results-rethinking-efficiency-ai-and-what-actually-drives-growth\/"},"modified":"2026-04-25T16:42:39","modified_gmt":"2026-04-25T20:42:39","slug":"smarter-spend-stronger-results-rethinking-efficiency-ai-and-what-actually-drives-growth","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/smarter-spend-stronger-results-rethinking-efficiency-ai-and-what-actually-drives-growth\/11565\/","title":{"rendered":"Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Modern Marketing and Measurement, I talk with Phil Case, President and Chief Client Officer of Max Connect Marketing,\u00a0about cutting wasted ad spend and focusing on what actually drives results. 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growth.<\/p>\n","protected":false},"author":7,"featured_media":11566,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[5],"topics":[34,23],"class_list":["post-11565","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-modern-marketing-measurement-podcast","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Smarter Spend, Stronger Results: Rethinking Efficiency, AI, and What Actually Drives Growth | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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