{"id":11593,"date":"2026-04-29T01:50:33","date_gmt":"2026-04-29T05:50:33","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/29\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/"},"modified":"2026-04-27T15:12:08","modified_gmt":"2026-04-27T19:12:08","slug":"marketing-momentum-why-consistency-beats-campaigns-in-2026","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/","title":{"rendered":"Marketing Momentum: Why Consistency Beats Campaigns in 2026"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><em>By Patricia Rollins, Executive Director, Marketing, <a href=\"https:\/\/www.thryv.com\/\">Thryv<\/a><\/em><\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">If you\u2019ve ever poured your energy into a big promotion, you know the rhythm.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You plan it.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You push it hard.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You see a lift.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Then things go quiet again.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">For years, that stop-start cycle felt normal. Launch something. Drive attention. Pause. Regroup. Repeat.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">But in 2026, marketing doesn\u2019t work that way anymore.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Search engines are powered by AI. Social feeds are curated by algorithms. Even maps and review platforms evaluate how active and consistent your business appears. Visibility isn\u2019t just about what you say. It\u2019s about how often you show up.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s why marketing momentum matters.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Momentum is what happens when your marketing doesn\u2019t disappear between campaigns. It builds familiarity. It builds trust. And over time, it builds steady growth.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>The Problem With Campaign-Only Thinking (And How to Fix It)<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Campaigns feel productive. They create urgency and measurable spikes. But when marketing only happens in bursts, it creates challenges that slow long-term growth.<\/p>\n\n\n\n\n<ol class=\"wp-block-list\">\r\n \t<li>Burnout<\/li>\r\n<\/ol>\n<p class=\"wp-block-paragraph\">When marketing only happens during campaigns, everything feels urgent. You scramble to write emails, post content, update your website, and run promotions all at once. Then, when the campaign ends, you\u2019re exhausted. Marketing becomes something you \u201crecover from\u201d instead of something that supports you.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The solution isn\u2019t more energy. It\u2019s more rhythm.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Instead of compressing all your effort into two intense weeks, spread it across the quarter. Two social posts per week. One monthly email. Ongoing review requests built into your customer flow. When\u00a0marketing becomes part of your routine\u00a0instead of a special event, it stops draining you.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Automated marketing workflows\u00a0make this even easier. Follow-ups can be sent automatically. Review requests can trigger after appointments. Your visibility continues, even when you\u2019re focused on running the business.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Momentum replaces burnout.<\/p>\n\n\n\n\n<ol class=\"wp-block-list\">\r\n \t<li>Inconsistent Lead Flow<\/li>\r\n<\/ol>\n<p class=\"wp-block-paragraph\">Campaign-only marketing creates dramatic highs and frustrating lows. One month, you\u2019re fielding calls nonstop. The next month, you\u2019re wondering where everyone went.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That inconsistency makes forecasting difficult. It makes staffing stressful. It creates pressure to \u201claunch something else\u201d just to spark demand again.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The solution is always-on marketing.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When your\u00a0email nurturing runs continuously, your\u00a0social presence stays active, and your\u00a0online listings stay fresh, leads don\u2019t just spike. They stabilize. You may not see dramatic surges every week, but you begin to see steady, reliable inbound interest.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That stability is powerful. It allows you to plan. It reduces panic. And it creates sustainable growth instead of reactive marketing.<\/p>\n\n\n\n\n<ol class=\"wp-block-list\">\r\n \t<li>Wasted Momentum<\/li>\r\n<\/ol>\n<p class=\"wp-block-paragraph\">Every time you stop marketing completely, you lose the traction you built.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Your engagement dips. Your visibility cools. Customers forget about you faster than you think. And when you restart, you\u2019re rebuilding from scratch.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Momentum works like a flywheel. It\u2019s slow to start but powerful once moving. If you keep it turning with consistent activity, it requires less effort over time.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">The solution is continuity.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Instead of asking, \u201cWhat\u2019s our next campaign?\u201d ask, \u201cWhat continues after this campaign ends?\u201d Build follow-up sequences that nurture new leads automatically. Repurpose campaign content into ongoing social posts. Keep customer conversations going through email and messaging.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When marketing doesn\u2019t stop, momentum doesn\u2019t stall.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Measuring Progress Over Time<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Campaign thinking focuses on spikes. Momentum thinking focuses on trends.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Instead of celebrating one high-performing promotion, look at your growth across months and quarters. Are inquiries increasing gradually? Are reviews accumulating consistently? Is website traffic trending upward over time?<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Progress may look subtle at first. But small, steady improvements build a stronger foundation than temporary surges.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When you track long-term visibility and retention instead of short-term spikes, you start to see the\u00a0impact of consistency. You notice fewer \u201cslow seasons.\u201d You see more repeat customers. You experience less pressure to manufacture urgency.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">That\u2019s marketing momentum at work.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Sustainable Growth Without Burnout<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">Small business owners don\u2019t struggle with ambition. They struggle with bandwidth.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You can\u2019t be everywhere. You can\u2019t manually manage every follow-up. And you can\u2019t afford to restart your marketing every few months.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Sustainable growth comes from building systems that support consistent visibility\u00a0without constant effort. Automated workflows keep leads warm. Continuous engagement builds trust. Steady activity improves discoverability across AI-driven platforms.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">When your marketing operates consistently, growth feels steadier. Less chaotic. More predictable.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">You stop chasing spikes and start building stability.<\/p>\n\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Momentum Is the Strategy That Lasts<\/strong><\/h2>\n<p class=\"wp-block-paragraph\">In 2026, the businesses that win aren\u2019t the ones launching the loudest campaigns. They\u2019re the ones showing up consistently.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">AI rewards patterns. Customers reward familiarity. Growth rewards sustainability.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Marketing momentum isn\u2019t flashy. But it compounds.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">&#8212;<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Written by Patricia Rollins, Executive Director of Marketing at Thryv, a global AI-powered marketing platform for small and medium-sized businesses. Inspired by her roots as the daughter of small business owners, Patricia\u2019s career has focused on equipping entrepreneurs with the technology and tools they need to thrive.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2026, the businesses that win aren\u2019t the ones launching the loudest campaigns. They\u2019re the ones showing up consistently.<\/p>\n","protected":false},"author":7,"featured_media":11594,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[5],"topics":[2],"class_list":["post-11593","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing Momentum: Why Consistency Beats Campaigns in 2026 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing Momentum: Why Consistency Beats Campaigns in 2026\" \/>\n<meta property=\"og:description\" content=\"In 2026, the businesses that win aren\u2019t the ones launching the loudest campaigns. They\u2019re the ones showing up consistently.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T05:50:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"900\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Marketing Momentum: Why Consistency Beats Campaigns in 2026\",\"datePublished\":\"2026-04-29T05:50:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/\"},\"wordCount\":823,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Marketing-Momentum.jpg\",\"keywords\":[\"Modern Marketing + Measurement\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/\",\"name\":\"Marketing Momentum: Why Consistency Beats Campaigns in 2026 | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Marketing-Momentum.jpg\",\"datePublished\":\"2026-04-29T05:50:33+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Marketing-Momentum.jpg\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Marketing-Momentum.jpg\",\"width\":1600,\"height\":900},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/marketing-momentum-why-consistency-beats-campaigns-in-2026\\\/11593\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Marketing Momentum: Why Consistency Beats Campaigns in 2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing Momentum: Why Consistency Beats Campaigns in 2026 | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/","og_locale":"en_US","og_type":"article","og_title":"Marketing Momentum: Why Consistency Beats Campaigns in 2026","og_description":"In 2026, the businesses that win aren\u2019t the ones launching the loudest campaigns. They\u2019re the ones showing up consistently.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/","og_site_name":"AW360","article_published_time":"2026-04-29T05:50:33+00:00","og_image":[{"width":1600,"height":900,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg","type":"image\/jpeg"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Marketing Momentum: Why Consistency Beats Campaigns in 2026","datePublished":"2026-04-29T05:50:33+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/"},"wordCount":823,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg","keywords":["Modern Marketing + Measurement"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/","name":"Marketing Momentum: Why Consistency Beats Campaigns in 2026 | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg","datePublished":"2026-04-29T05:50:33+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Marketing-Momentum.jpg","width":1600,"height":900},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/marketing-momentum-why-consistency-beats-campaigns-in-2026\/11593\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Marketing Momentum: Why Consistency Beats Campaigns in 2026"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11593"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11593\/revisions"}],"predecessor-version":[{"id":17671,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11593\/revisions\/17671"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11594"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11593"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}