{"id":11611,"date":"2026-04-28T01:10:04","date_gmt":"2026-04-28T05:10:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/28\/nikki-baker-follow-what-fuels-you\/"},"modified":"2026-05-05T11:18:43","modified_gmt":"2026-05-05T15:18:43","slug":"nikki-baker-follow-what-fuels-you","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/nikki-baker-follow-what-fuels-you\/11611\/","title":{"rendered":"Nikki Baker: \u201cFollow what fuels you.\u201d"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this episode of Tell Me Everything, BarkleyOKRP CEO Katy Hornaday talks with Fallon CEO Nikki Baker about making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction. They discuss why creative people may be better prepared for the top job than they think, how to build culture without ego, the value of emotional intelligence in business, and why no one should carry leadership alone. Nikki also shares Fallon\u2019s enduring philosophy, \u201coutsmart, not outspend,\u201d and reflects on ambition, community, and the power of being seen.<\/p>\n\n\n\n\n<hr class=\"wp-block-separator\"\/>\r\n\r\n\n<iframe title=\"Nikki Baker: &ldquo;Follow what fuels you.&rdquo;\" allowtransparency=\"true\" height=\"315\" width=\"100%\" style=\"border: none; min-width: min(100%, 430px);height:315px;\" scrolling=\"no\" data-name=\"pb-iframe-player\" src=\"https:\/\/www.podbean.com\/player-v2\/?i=nrqcf-1aac6fb-pb&amp;from=pb6admin&amp;pbad=0&amp;share=1&amp;download=1&amp;rtl=0&amp;fonts=Arial&amp;skin=1&amp;font-color=auto&amp;logo_link=episode_page&amp;btn-skin=7&amp;size=315\" loading=\"lazy\" allowfullscreen=\"\"><\/iframe>\n\n\n\n\n\n\n\n\n\n\n\r\n\r\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/tell-me-everything-with-katy-hornaday\/id1883534072\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/7k8lxUQZqKPEDRT5Bq5cSr\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.youtube.com\/watch?v=Wp-BezGTPsc&#038;list=PLcTvMd3G4U6_sCHjaIxnFDtqAlydW71oj\"><img loading=\"lazy\" decoding=\"async\" width=\"2048\" height=\"2048\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png\" alt=\"youtube podcasts\" class=\"wp-image-8368\" style=\"object-fit:cover;width:32px;height:32px\" srcset=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit.png 2048w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-300x300.png 300w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1024x1024.png 1024w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-150x150.png 150w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-768x768.png 768w, https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/04\/youtube-icon-2048x2048-ndntqyit-1536x1536.png 1536w\" sizes=\"auto, (max-width: 2048px) 100vw, 2048px\" \/><\/a><\/figure>\n<\/div>\n<\/div>\n<hr class=\"wp-block-separator\"\/>","protected":false},"excerpt":{"rendered":"<p>Fallon CEO Nikki Baker discusses making the leap from CCO to CEO and what it means to lead with curiosity, humanity, and conviction.<\/p>\n","protected":false},"author":7,"featured_media":11612,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[23,43],"class_list":["post-11611","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-podcast","topics-tell-me-everything-with-katy-hornaday"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Nikki Baker: \u201cFollow what fuels you.\u201d | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/nikki-baker-follow-what-fuels-you\/11611\/\" \/>\n<meta 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