{"id":11617,"date":"2026-04-29T01:51:42","date_gmt":"2026-04-29T05:51:42","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2026\/04\/29\/from-fragmentation-to-scale-unlocking-travel-data-for-smarter-commerce-media\/"},"modified":"2026-07-14T07:30:48","modified_gmt":"2026-07-14T07:30:48","slug":"from-fragmentation-to-scale-unlocking-travel-data-for-smarter-commerce-media","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-fragmentation-to-scale-unlocking-travel-data-for-smarter-commerce-media\/11617\/","title":{"rendered":"From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media"},"content":{"rendered":"<p><\/p>\n\n\n<p class=\"wp-block-paragraph\">On this episode of AW360, we\u2019re joined by Steve Rowbotham, CEO &amp; Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing. Steve explains how aggregating travel audience data can unlock true scale for commerce media, why audience and creative need to work hand in hand, and what the rise of agentic media buying really means in practice. It\u2019s a clear, practical look at how marketers can cut through complexity and drive better results.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<iframe style=\"width: 100%; height: 200px; border: 0 none;\" src=\"https:\/\/art19.com\/shows\/b51bbc8f-e283-4893-b6df-e6a191d4a0fe\/episodes\/925e50cd-e9d5-4864-88d7-6a4edf19d2d9\/embed\" scrolling=\"no\" sandbox=\"allow-scripts allow-popups allow-popups-to-escape-sandbox\"><\/iframe>\n\n\n\n<div class=\"wp-block-group aw-mig-inline-images is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-c88056ad wp-block-group-is-layout-flex\">\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/podcasts.apple.com\/us\/podcast\/aw360-live\/id1843969378\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2020\/12\/100apple.png\" alt=\"apple podcasts\" class=\"wp-image-7392\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/open.spotify.com\/show\/1kt7xYMnLpLcaVT3d98IX5\"><img loading=\"lazy\" decoding=\"async\" width=\"128\" height=\"128\" src=\"https:\/\/network.advertisingweek.com\/wp-content\/uploads\/sites\/3\/2020\/12\/100spotify.png\" alt=\"spotify podcasts\" class=\"wp-image-7393\" style=\"object-fit:cover;width:32px;height:32px\"\/><\/a><\/figure>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n","protected":false},"excerpt":{"rendered":"<p>We\u2019re joined by Steve Rowbotham, CEO &#038; Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.<\/p>\n","protected":false},"author":7,"featured_media":11618,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[],"topics":[36,23],"class_list":["post-11617","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","topics-aw360-live","topics-podcast"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-fragmentation-to-scale-unlocking-travel-data-for-smarter-commerce-media\/11617\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"From Fragmentation to Scale: Unlocking Travel Data for Smarter Commerce Media\" \/>\n<meta property=\"og:description\" content=\"We\u2019re joined by Steve Rowbotham, CEO &amp; Founder of Navigator, to unpack fragmentation, arguably one of the biggest challenges in modern marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/from-fragmentation-to-scale-unlocking-travel-data-for-smarter-commerce-media\/11617\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2026-04-29T05:51:42+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-14T07:30:48+00:00\" \/>\n<meta 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