{"id":11624,"date":"2025-10-08T01:58:20","date_gmt":"2025-10-08T05:58:20","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/front-row-access-how-brands-can-move-culture-through-entertainment\/"},"modified":"2026-05-07T19:10:46","modified_gmt":"2026-05-07T23:10:46","slug":"front-row-access-how-brands-can-move-culture-through-entertainment","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/","title":{"rendered":"Front Row Access: How Brands Can Move Culture Through Entertainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence. For brands, the opportunity is bigger than product placement\u2014it\u2019s about embedding authentically into stories, sounds, and experiences that audiences already love.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">This panel explores how brands can show up in music, television, film, gaming, and beyond in ways that feel seamless and culturally resonant. We\u2019ll unpack best-in-class integrations, discuss how to measure cultural impact, and spotlight the evolving role of artists and storytellers as collaborators, not just media channels.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.<\/p>\n","protected":false},"author":21,"featured_media":11625,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11624","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Front Row Access: How Brands Can Move Culture Through Entertainment | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Front Row Access: How Brands Can Move Culture Through Entertainment\" \/>\n<meta property=\"og:description\" content=\"From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T05:58:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:10:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2346\" \/>\n\t<meta property=\"og:image:height\" content=\"956\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Front Row Access: How Brands Can Move Culture Through Entertainment\",\"datePublished\":\"2025-10-08T05:58:20+00:00\",\"dateModified\":\"2026-05-07T23:10:46+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/\"},\"wordCount\":107,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.00.15-PM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Sports + Entertainment\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/\",\"name\":\"Front Row Access: How Brands Can Move Culture Through Entertainment | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.00.15-PM.png\",\"datePublished\":\"2025-10-08T05:58:20+00:00\",\"dateModified\":\"2026-05-07T23:10:46+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.00.15-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.00.15-PM.png\",\"width\":2346,\"height\":956},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/front-row-access-how-brands-can-move-culture-through-entertainment\\\/11624\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Front Row Access: How Brands Can Move Culture Through Entertainment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Front Row Access: How Brands Can Move Culture Through Entertainment | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/","og_locale":"en_US","og_type":"article","og_title":"Front Row Access: How Brands Can Move Culture Through Entertainment","og_description":"From music videos that spark viral trends to streaming shows that dominate the cultural conversation, entertainment remains one of the most powerful drivers of influence.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/","og_site_name":"AW360","article_published_time":"2025-10-08T05:58:20+00:00","article_modified_time":"2026-05-07T23:10:46+00:00","og_image":[{"width":2346,"height":956,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png","type":"image\/png"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"Front Row Access: How Brands Can Move Culture Through Entertainment","datePublished":"2025-10-08T05:58:20+00:00","dateModified":"2026-05-07T23:10:46+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/"},"wordCount":107,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png","keywords":["AWNewYork 2025 Sessions","Sports + Entertainment"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/","name":"Front Row Access: How Brands Can Move Culture Through Entertainment | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png","datePublished":"2025-10-08T05:58:20+00:00","dateModified":"2026-05-07T23:10:46+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.00.15-PM.png","width":2346,"height":956},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/front-row-access-how-brands-can-move-culture-through-entertainment\/11624\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Front Row Access: How Brands Can Move Culture Through Entertainment"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11624"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11624\/revisions"}],"predecessor-version":[{"id":17682,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11624\/revisions\/17682"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11625"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11624"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}