{"id":11627,"date":"2025-10-08T01:01:30","date_gmt":"2025-10-08T05:01:30","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\/"},"modified":"2026-05-07T19:13:21","modified_gmt":"2026-05-07T23:13:21","slug":"the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\/11627\/","title":{"rendered":"The Algorithm Made Me Do It &#8211; How youth audiences are unlocking new passions from Algorithmic Exposure"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">The algorithm surfaces unfamiliar or niche content that hooks young people \u2014 turning passive curiosity into obsession. This gives rise to a new class of trusted nano-experts (niche creators), and shifts the mechanics of influence from mass to micro.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Audience engagement agency Word on the Curb will delve into how brands can lean into this reality, which creators need to be engaged with and how to stop the scroll, touch the soul and create purchase-intent amongst youth audiences.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The algorithm surfaces unfamiliar or niche content that hooks young people \u2014 turning passive curiosity into obsession.<\/p>\n","protected":false},"author":21,"featured_media":11628,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11627","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Algorithm Made Me Do It - How youth audiences are unlocking new passions from Algorithmic Exposure | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\/11627\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Algorithm Made Me Do It - How youth audiences are unlocking new passions from Algorithmic Exposure\" \/>\n<meta property=\"og:description\" content=\"The algorithm surfaces unfamiliar or niche content that hooks young people \u2014 turning passive curiosity into obsession.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\/11627\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T05:01:30+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:13:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.03.09-PM-1024x529.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"529\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\\\/11627\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/the-algorithm-made-me-do-it-how-youth-audiences-are-unlocking-new-passions-from-algorithmic-exposure\\\/11627\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"The Algorithm Made Me Do It &#8211; 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