{"id":11630,"date":"2025-10-08T01:05:11","date_gmt":"2025-10-08T05:05:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/08\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/"},"modified":"2026-05-07T19:12:57","modified_gmt":"2026-05-07T23:12:57","slug":"faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/","title":{"rendered":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s rapidly evolving cultural landscape, creators are no longer a marketing add-on &#8211; they\u2019re a strategic necessity. Whether you&#8217;re building a brand, launching a campaign, or driving fandom in sports and music, creators sit at the intersection of relevance, community, and commerce. This session explores how brands and properties are effectively embedding creator strategy at the core of their operations to stay ahead in today\u2019s fragmented media world. Join a cross-industry lineup of leaders as they unpack the role of creators in modern brand and fan ecosystems &#8211; from influencer-led storytelling to co-creation models that drive measurable impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s rapidly evolving cultural landscape, creators are no longer a marketing add-on &#8211; they\u2019re a strategic necessity.<\/p>\n","protected":false},"author":21,"featured_media":11631,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11630","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s rapidly evolving cultural landscape, creators are no longer a marketing add-on - they\u2019re a strategic necessity.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T05:05:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:12:57+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM-1024x537.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"537\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment\",\"datePublished\":\"2025-10-08T05:05:11+00:00\",\"dateModified\":\"2026-05-07T23:12:57+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/\"},\"wordCount\":122,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.06.51-PM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Sports + Entertainment\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/\",\"name\":\"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.06.51-PM.png\",\"datePublished\":\"2025-10-08T05:05:11+00:00\",\"dateModified\":\"2026-05-07T23:12:57+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.06.51-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-1.06.51-PM.png\",\"width\":2336,\"height\":1224},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\\\/11630\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\",\"name\":\"Becky Johnson\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g\",\"caption\":\"Becky Johnson\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/","og_locale":"en_US","og_type":"article","og_title":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment","og_description":"In today\u2019s rapidly evolving cultural landscape, creators are no longer a marketing add-on - they\u2019re a strategic necessity.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/","og_site_name":"AW360","article_published_time":"2025-10-08T05:05:11+00:00","article_modified_time":"2026-05-07T23:12:57+00:00","og_image":[{"width":1024,"height":537,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM-1024x537.png","type":"image\/png"}],"author":"Becky Johnson","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Becky Johnson","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/"},"author":{"name":"Becky Johnson","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4"},"headline":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment","datePublished":"2025-10-08T05:05:11+00:00","dateModified":"2026-05-07T23:12:57+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/"},"wordCount":122,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM.png","keywords":["AWNewYork 2025 Sessions","Sports + Entertainment"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/","name":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM.png","datePublished":"2025-10-08T05:05:11+00:00","dateModified":"2026-05-07T23:12:57+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.06.51-PM.png","width":2336,"height":1224},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/faces-in-the-crowd-how-creators-become-the-main-characters-for-the-biggest-events-in-sports-music-and-entertainment\/11630\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Faces In the Crowd: How creators become the main characters for the biggest events in Sports, Music and Entertainment"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/9fa5c678f43836b2c6a5a08afc888eb4","name":"Becky Johnson","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/95b8fb944eb578208dc1ae04ccfeab7ad76885699756e211ec37e80c8281d55b?s=96&d=mm&r=g","caption":"Becky Johnson"}}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11630","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/21"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11630"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11630\/revisions"}],"predecessor-version":[{"id":17684,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11630\/revisions\/17684"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11631"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11630"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11630"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11630"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11630"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}