{"id":11635,"date":"2025-10-07T16:12:14","date_gmt":"2025-10-07T20:12:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\/"},"modified":"2026-05-07T19:29:50","modified_gmt":"2026-05-07T23:29:50","slug":"how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\/11635\/","title":{"rendered":"How Curation Is Redefining Trust, Transparency &#038; Value in the Media Supply Chain"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain. In this dynamic session, industry leaders unpack how curated marketplaces are shaping the next era of premium advertising. From building stronger buyer-seller relationships to surfacing the right signals and innovating through tech partnerships, this conversation will explore how curation is evolving beyond just a strategy into a movement.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain.<\/p>\n","protected":false},"author":21,"featured_media":11636,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11635","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>How Curation Is Redefining Trust, Transparency &amp; Value in the Media Supply Chain | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\/11635\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Curation Is Redefining Trust, Transparency &amp; Value in the Media Supply Chain\" \/>\n<meta property=\"og:description\" content=\"As the media ecosystem evolves, curation has emerged as a powerful mechanism for delivering clarity, control, and value across the supply chain.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\/11635\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T20:12:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:29:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.14.06-PM-1024x512.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"512\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\\\/11635\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-curation-is-redefining-trust-transparency-value-in-the-media-supply-chain\\\/11635\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"How Curation Is Redefining Trust, Transparency &#038; 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