{"id":11639,"date":"2025-10-07T16:21:36","date_gmt":"2025-10-07T20:21:36","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/ai-at-scale-for-small-businesses-unmatched-relevancy-in-every-interaction\/"},"modified":"2026-05-07T19:29:34","modified_gmt":"2026-05-07T23:29:34","slug":"ai-at-scale-for-small-businesses-unmatched-relevancy-in-every-interaction","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ai-at-scale-for-small-businesses-unmatched-relevancy-in-every-interaction\/11639\/","title":{"rendered":"AI at Scale for Small Businesses: Unmatched Relevancy in Every Interaction"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Join BTR Media, Spurrier Group, and Garden of Life as they share how AI is transforming advertising by helping brands better understand and connect with their audiences. This panel will explore how AI uncovers real consumer personas and behaviors, enabling advertisers to deliver more relevant content, optimize creative in real time, and scale campaigns with precision. 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