{"id":11641,"date":"2025-10-07T16:26:39","date_gmt":"2025-10-07T20:26:39","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/less-a-more-i-accelerating-media-through-data-expertise\/"},"modified":"2026-05-07T19:29:24","modified_gmt":"2026-05-07T23:29:24","slug":"less-a-more-i-accelerating-media-through-data-expertise","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/less-a-more-i-accelerating-media-through-data-expertise\/11641\/","title":{"rendered":"Less A, More I: Accelerating Media Through Data Expertise"},"content":{"rendered":"\n

The question isn\u2019t whether AI works \u2013 it\u2019s how to make yours work harder. While most media companies focus on acquiring new capabilities, the fastest path to campaign acceleration and client growth is activating the data and expertise housed within your walls.<\/p>\n\n\n\n\n\n\n\n

Join industry leaders to learn how leading media companies are achieving unmatched performance by maximizing existing team intelligence and scaling the data you already have, not multiplying their tech stack.<\/p>\n","protected":false},"excerpt":{"rendered":"

The question isn\u2019t whether AI works \u2013 it\u2019s how to make yours work harder.<\/p>\n","protected":false},"author":21,"featured_media":11642,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11641","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nLess A, More I: Accelerating Media Through Data Expertise | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/less-a-more-i-accelerating-media-through-data-expertise\/11641\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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