{"id":11644,"date":"2025-10-07T16:29:14","date_gmt":"2025-10-07T20:29:14","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/london-reimagined-outernet-and-the-future-of-immersive-media-brand-experience\/"},"modified":"2026-05-07T19:29:14","modified_gmt":"2026-05-07T23:29:14","slug":"london-reimagined-outernet-and-the-future-of-immersive-media-brand-experience","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/london-reimagined-outernet-and-the-future-of-immersive-media-brand-experience\/11644\/","title":{"rendered":"London Reimagined: Outernet and the Future of Immersive Media &#038; Brand Experience"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In this session, hosted by Outernet London CEO Philip O\u2019Ferrall, we explore how one of the world\u2019s most iconic cities in global ad land is being transformed through increasing use of data and AI. We discover how Outernet as a living, breathing media platform, alongside brands such as Tripadvisor, blur the lines between digital out-of-home, immersive storytelling, data integration, live entertainment, and real-time social engagement to create truly unique advertising.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u00a0<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">With over 80 million annual visitors, Outernet has rapidly become the UK\u2019s most visited cultural attraction. But beyond footfall, it represents a new kind of media canvas; where brand campaigns become cultural moments, and immersive environments drive both emotion and performance.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Joining Philip are leaders at the forefront of this transformation:<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Steven Paganelli, Global VP, Media &#038; Partnerships at Tripadvisor will discuss how immersive campaigns at Outernet are redefining travel marketing and driving measurable intent.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u2022 Amir Malik, Managing Director at Alvarez &#038; Marsal will explore how this scale of audience and interaction unlocks new innovation and monetisation models.<\/p>\n\n\n\n\n\n<p class=\"wp-block-paragraph\">\u2022Jess Dracup-Holland, CMO of Outernet will highlight how purposeful, award-winning creative activations are changing the expectations of what media can do.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In this session, hosted by Outernet London CEO Philip O\u2019Ferrall, we explore how one of the world\u2019s most iconic cities in global ad land is being transformed through increasing use of data and AI.<\/p>\n","protected":false},"author":7,"featured_media":11645,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,7],"topics":[2],"class_list":["post-11644","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>London Reimagined: Outernet and the Future of Immersive Media &amp; 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