{"id":11647,"date":"2025-10-07T16:32:24","date_gmt":"2025-10-07T20:32:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/how-brands-grow-on-reddit-over-time\/"},"modified":"2026-05-07T19:29:02","modified_gmt":"2026-05-07T23:29:02","slug":"how-brands-grow-on-reddit-over-time","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-grow-on-reddit-over-time\/11647\/","title":{"rendered":"How Brands Grow on Reddit over Time"},"content":{"rendered":"\n

In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer\u2019s needs. Backed by research from Kantar, this session uncovers how conversations with customers on Reddit drives brand growth over time for Financial Services brands, connecting advertisers with an unduplicated, leaned-in audience at scale. Learn which strategies help brands build stronger long-term performance, and why Reddit is an essential force in the media mix.<\/p>\n","protected":false},"excerpt":{"rendered":"

In today’s challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer\u2019s needs.<\/p>\n","protected":false},"author":21,"featured_media":11648,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11647","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nHow Brands Grow on Reddit over Time | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-grow-on-reddit-over-time\/11647\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How Brands Grow on Reddit over Time\" \/>\n<meta property=\"og:description\" content=\"In today's challenging market, brand success depends on investing in meaningful conversations with consumers to shape your message and understand the consumer\u2019s needs.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-brands-grow-on-reddit-over-time\/11647\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T20:32:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:29:02+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.34.00-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1178\" \/>\n\t<meta property=\"og:image:height\" content=\"656\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-brands-grow-on-reddit-over-time\\\/11647\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/how-brands-grow-on-reddit-over-time\\\/11647\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"How Brands Grow on Reddit over 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