{"id":11652,"date":"2025-10-07T16:38:04","date_gmt":"2025-10-07T20:38:04","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/how-to-perform-in-the-performance-era-with-brand\/"},"modified":"2026-05-07T19:26:38","modified_gmt":"2026-05-07T23:26:38","slug":"how-to-perform-in-the-performance-era-with-brand","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-to-perform-in-the-performance-era-with-brand\/11652\/","title":{"rendered":"How to Perform in the Performance Era with Brand"},"content":{"rendered":"\n

Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS \u2014 but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome\u00ae insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS \u2014 but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome\u00ae insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance. <\/p>\n","protected":false},"author":7,"featured_media":11653,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"\nHow to Perform in the Performance Era with Brand | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-perform-in-the-performance-era-with-brand\/11652\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Perform in the Performance Era with Brand\" \/>\n<meta property=\"og:description\" content=\"Marketers and brand leaders know the industry has become addicted to short-term performance metrics like Last Click and ROAS \u2014 but those numbers rarely capture the full story. In this session, Mike Menkes, Group SVP at Analytic Partners, will share ROI Genome\u00ae insights that reveal why the most successful brands are rebalancing toward strategies that connect brand in order to drive performance.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/how-to-perform-in-the-performance-era-with-brand\/11652\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T20:38:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:26:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-1.39.34-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1530\" \/>\n\t<meta property=\"og:image:height\" content=\"1036\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" 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