{"id":11654,"date":"2025-10-07T16:40:43","date_gmt":"2025-10-07T20:40:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/from-query-to-cart-how-search-is-moving-audiences-from-discovery-to-action\/"},"modified":"2026-05-07T19:26:28","modified_gmt":"2026-05-07T23:26:28","slug":"from-query-to-cart-how-search-is-moving-audiences-from-discovery-to-action","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-query-to-cart-how-search-is-moving-audiences-from-discovery-to-action\/11654\/","title":{"rendered":"From Query to Cart: How Search is Moving Audiences from Discovery to Action"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Search today is more important\u2014and more dynamic\u2014than ever before. What was once confined to a single channel has evolved into an always-on behavior that spans platforms, moments, and mindsets. Consumers aren&#8217;t just hunting for the &#8220;right&#8221; answer anymore\u2014they&#8217;re looking for new perspectives that shape how they see the world and themselves.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">On TikTok, this shift is happening in a uniquely immersive way. Search journeys here aren&#8217;t linear\u2014they&#8217;re fueled by curiosity, creativity, and community. Audiences discover not just what they asked for, but ideas, products, and experiences they never expected\u2014unlocking new opportunities for brands to connect based on intent, not just questions.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, we&#8217;ll explore how TikTok search moves audiences from discovery to action through search, how marketers are leveraging TikTok performance solutions to transform search behaviors into business results, and why understanding audience intent is critical to driving impact in today&#8217;s multi-dimensional search landscape.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Search today is more important\u2014and more dynamic\u2014than ever before. <\/p>\n","protected":false},"author":7,"featured_media":11655,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11654","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Query to Cart: How Search is Moving Audiences from Discovery to Action | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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