{"id":11668,"date":"2025-10-07T16:59:38","date_gmt":"2025-10-07T20:59:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/from-screen-to-sky-weather-hunters-a-new-playbook-for-purpose-driven-brands\/"},"modified":"2026-05-07T19:22:52","modified_gmt":"2026-05-07T23:22:52","slug":"from-screen-to-sky-weather-hunters-a-new-playbook-for-purpose-driven-brands","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-screen-to-sky-weather-hunters-a-new-playbook-for-purpose-driven-brands\/11668\/","title":{"rendered":"From Screen to Sky: Weather Hunters & A New Playbook for Purpose\u2011Driven Brands"},"content":{"rendered":"\n

Where do blockbuster brands meet social impact? Look to Weather Hunters, PBS\u00a0KIDS\u2019 new animated hit that transforms core weather science into family adventure. Join Al\u00a0Roker for an electrifying AWNY panel on how PBS\u00a0KIDS\u2019 Weather\u00a0Hunters turns weather science into family fun, and how Al Roker Entertainment, along with key brand partners, turns that story into measurable, large-scale marketing results.<\/p>\n","protected":false},"excerpt":{"rendered":"

PBS\u00a0KIDS\u2019 new animated hit that transforms core weather science into family adventure.<\/p>\n","protected":false},"author":7,"featured_media":11669,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11668","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nFrom Screen to Sky: Weather Hunters & A New Playbook for Purpose\u2011Driven Brands | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-screen-to-sky-weather-hunters-a-new-playbook-for-purpose-driven-brands\/11668\/\" \/>\n<meta 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