{"id":11679,"date":"2025-10-07T20:18:40","date_gmt":"2025-10-08T00:18:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/"},"modified":"2026-05-07T19:18:54","modified_gmt":"2026-05-07T23:18:54","slug":"community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/","title":{"rendered":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling"},"content":{"rendered":"\n

Out of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.<\/p>\n\n\n\n\n\n\n\n

From innovative drone shows to experiential activations, traditional executions to dynamic DOOH creative, PepsiCo\u2019s iconic product portfolio has captivated audiences through OOH to spark joy and create smiles in ways that only this medium can deliver.<\/p>\n","protected":false},"excerpt":{"rendered":"

ut of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.<\/p>\n","protected":false},"author":7,"featured_media":11680,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,7],"topics":[2],"class_list":["post-11679","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-storytelling","topics-editorial"],"acf":[],"yoast_head":"\nCommunity and Connection: How Innovative OOH Delivers Modern Brand Storytelling | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling\" \/>\n<meta property=\"og:description\" content=\"ut of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T00:18:40+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:18:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1544\" \/>\n\t<meta property=\"og:image:height\" content=\"802\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling\",\"datePublished\":\"2025-10-08T00:18:40+00:00\",\"dateModified\":\"2026-05-07T23:18:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/\"},\"wordCount\":75,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-5.26.45-PM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Storytelling + Media\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/\",\"name\":\"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-5.26.45-PM.png\",\"datePublished\":\"2025-10-08T00:18:40+00:00\",\"dateModified\":\"2026-05-07T23:18:54+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-5.26.45-PM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/04\\\/Screenshot-2026-04-29-at-5.26.45-PM.png\",\"width\":1544,\"height\":802},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\\\/11679\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/","og_locale":"en_US","og_type":"article","og_title":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling","og_description":"ut of Home advertising has played a critical role as a key driver of PepsiCo brand growth, reaching consumers through creativity, context, and data to drive real-world impact.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/","og_site_name":"AW360","article_published_time":"2025-10-08T00:18:40+00:00","article_modified_time":"2026-05-07T23:18:54+00:00","og_image":[{"width":1544,"height":802,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling","datePublished":"2025-10-08T00:18:40+00:00","dateModified":"2026-05-07T23:18:54+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/"},"wordCount":75,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png","keywords":["AWNewYork 2025 Sessions","Storytelling + Media"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/","name":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png","datePublished":"2025-10-08T00:18:40+00:00","dateModified":"2026-05-07T23:18:54+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/04\/Screenshot-2026-04-29-at-5.26.45-PM.png","width":1544,"height":802},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/community-and-connection-how-innovative-ooh-delivers-modern-brand-storytelling\/11679\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Community and Connection: How Innovative OOH Delivers Modern Brand Storytelling"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11679","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11679"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11679\/revisions"}],"predecessor-version":[{"id":17705,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11679\/revisions\/17705"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11680"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11679"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11679"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11679"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11679"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}