{"id":11693,"date":"2025-10-07T21:55:02","date_gmt":"2025-10-08T01:55:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/from-d-pics-to-face-pics-the-art-of-evolving-a-brand-narrative\/"},"modified":"2026-05-07T19:15:50","modified_gmt":"2026-05-07T23:15:50","slug":"from-d-pics-to-face-pics-the-art-of-evolving-a-brand-narrative","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-d-pics-to-face-pics-the-art-of-evolving-a-brand-narrative\/11693\/","title":{"rendered":"From D*** Pics to Face Pics – The Art of Evolving a Brand Narrative"},"content":{"rendered":"\n

Manscaped first built its name below the belt, but our next act required looking up. So how do you shift a brand best known for grooming your privates to one that\u2019s the best for your \u2018publics\u2019 too? With science (yes, an actual study on unsolicited pics), cheeky content, and the guts to poke culture with purpose. Join us for the inside story on how a risky idea became a brand reset.<\/p>\n","protected":false},"excerpt":{"rendered":"

Manscaped first built its name below the belt, but our next act required looking up.<\/p>\n","protected":false},"author":7,"featured_media":11694,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11693","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nFrom D*** Pics to Face Pics - The Art of Evolving a Brand Narrative | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/from-d-pics-to-face-pics-the-art-of-evolving-a-brand-narrative\/11693\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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