{"id":11700,"date":"2025-10-07T22:12:02","date_gmt":"2025-10-08T02:12:02","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/the-x-factor-for-creator-campaigns-long-term-partnerships-that-build-trust\/"},"modified":"2026-05-07T19:14:54","modified_gmt":"2026-05-07T23:14:54","slug":"the-x-factor-for-creator-campaigns-long-term-partnerships-that-build-trust","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-x-factor-for-creator-campaigns-long-term-partnerships-that-build-trust\/11700\/","title":{"rendered":"The X Factor for Creator Campaigns: Long-Term Partnerships that Build Trust"},"content":{"rendered":"\n

In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results. The brands winning now are forging stronger relationships with creators based on trust and long-term investment.<\/p>\n\n\n\n\n\n\n\n

In this moderated discussion, hear from brands, platform and marketing experts about how creator campaign results exponentially improve across effectiveness, efficiency, and results.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an industry that often defaults to transactional relationships, learn how giving creators a seat at the strategy table empowers them not just as content engines, but as culture-shaping collaborators who drive full-funnel results.<\/p>\n","protected":false},"author":7,"featured_media":11701,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11700","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nThe X Factor for Creator Campaigns: Long-Term Partnerships that Build Trust | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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