{"id":11703,"date":"2025-10-07T22:15:51","date_gmt":"2025-10-08T02:15:51","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/spill-the-tea-with-tivo-why-great-advertising-is-actually-great-content\/"},"modified":"2026-05-07T19:14:43","modified_gmt":"2026-05-07T23:14:43","slug":"spill-the-tea-with-tivo-why-great-advertising-is-actually-great-content","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/spill-the-tea-with-tivo-why-great-advertising-is-actually-great-content\/11703\/","title":{"rendered":"Spill the Tea with TiVo: Why Great Advertising Is Actually Great Content \u00a0"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Great advertising is great content. Viewers no longer separate ad breaks from programming\u2014they judge the full experience. This panel brings together leaders from across media and entertainment to explore how advertisers, broadcasters, and streamers are aligning linear scale with CTV precision. We\u2019ll discuss how premium environments, contextual relevance, and consistent storytelling can turn ads into content audiences actively want to engage with.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Great advertising is great content.<\/p>\n","protected":false},"author":7,"featured_media":11704,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11703","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Spill the Tea with TiVo: Why Great Advertising Is Actually Great Content \u00a0 | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/spill-the-tea-with-tivo-why-great-advertising-is-actually-great-content\/11703\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spill the Tea with TiVo: Why Great Advertising Is Actually Great Content \u00a0\" \/>\n<meta property=\"og:description\" content=\"Great advertising is great content.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/spill-the-tea-with-tivo-why-great-advertising-is-actually-great-content\/11703\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T02:15:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:14:43+00:00\" 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