{"id":11705,"date":"2025-10-07T22:21:54","date_gmt":"2025-10-08T02:21:54","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/cross-platform-reality-tracking-audiences-in-a-fragmented-world\/"},"modified":"2026-05-07T19:14:34","modified_gmt":"2026-05-07T23:14:34","slug":"cross-platform-reality-tracking-audiences-in-a-fragmented-world","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/cross-platform-reality-tracking-audiences-in-a-fragmented-world\/11705\/","title":{"rendered":"Cross-Platform Reality: Tracking Audiences in a Fragmented World"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">In today\u2019s media landscape, audiences are everywhere \u2014 streaming, mobile, social, and linear. Join ReachTV\u2019s CEO and founder and other industry experts as they explore how brands can track, engage, and measure cross-platform viewership while reaching consumers where they truly are. From attribution challenges to actionable insights, this panel uncovers the strategies powering connected media in a fragmented world.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In today\u2019s media landscape, audiences are everywhere \u2014 streaming, mobile, social, and linear.<\/p>\n","protected":false},"author":21,"featured_media":11706,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11705","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Cross-Platform Reality: Tracking Audiences in a Fragmented World | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/cross-platform-reality-tracking-audiences-in-a-fragmented-world\/11705\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Cross-Platform Reality: Tracking Audiences in a Fragmented World\" \/>\n<meta property=\"og:description\" content=\"In today\u2019s media landscape, audiences are everywhere \u2014 streaming, mobile, social, and linear.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/cross-platform-reality-tracking-audiences-in-a-fragmented-world\/11705\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-08T02:21:54+00:00\" \/>\n<meta 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