{"id":11707,"date":"2025-10-07T22:58:01","date_gmt":"2025-10-08T02:58:01","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/future-proof-performance-maximize-measurable-media-outcomes-in-uncertain-times\/"},"modified":"2026-05-07T19:14:23","modified_gmt":"2026-05-07T23:14:23","slug":"future-proof-performance-maximize-measurable-media-outcomes-in-uncertain-times","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/future-proof-performance-maximize-measurable-media-outcomes-in-uncertain-times\/11707\/","title":{"rendered":"Future-Proof Performance: Maximize Measurable Media Outcomes in Uncertain Times"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth. Join InMarket\u2019s CRO Trina Rizzo as she discusses how performance media, immersive and dynamic creative experiences, high-growth audiences, and real-time measurement and optimization help marketers achieve greater incremental outcomes in uncertain times \u2013 a proven formula for accelerating measurable results.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As marketers navigate persistent economic uncertainty, stop dwelling on the unknown and focus on the media and measurement strategies proven to drive business growth.<\/p>\n","protected":false},"author":7,"featured_media":11708,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11707","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Future-Proof Performance: Maximize Measurable Media Outcomes in Uncertain Times | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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