{"id":11725,"date":"2025-10-07T00:24:25","date_gmt":"2025-10-07T04:24:25","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/how-e-l-f-and-adobe-create-fandom-by-tapping-into-sports-music-and-culture\/"},"modified":"2026-05-07T19:39:07","modified_gmt":"2026-05-07T23:39:07","slug":"how-e-l-f-and-adobe-create-fandom-by-tapping-into-sports-music-and-culture","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/how-e-l-f-and-adobe-create-fandom-by-tapping-into-sports-music-and-culture\/11725\/","title":{"rendered":"How e.l.f. and Adobe Create Fandom by Tapping into Sports, Music and Culture"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">e.l.f. is rewriting the beauty marketing playbook\u2014showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports. By tapping into culture, e.l.f. is proving that sports marketing isn\u2019t just about sponsorships\u2014it\u2019s about building community, creating access, and driving brand love. And Adobe is reaching consumers, creators, and business professionals by building marketing around their core passion points\u2014music, film, fashion, and culture\u2014tapping into the communities where they live and create.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>e.l.f. is rewriting the beauty marketing playbook\u2014showing up in the WNBA, Super Bowl, Indy 500, and even grassroots sports.<\/p>\n","protected":false},"author":7,"featured_media":11726,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-11725","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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