As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it\u2019s clear that influencer marketing is beyond a passing footnote. Many brands navigating this new chapter have been hiring agencies of record to guide them to success in the creator economy. How can these creator AOR\u2019s benefit marketing strategy and deliver results with impact? Join this discussion to learn more about the rewards and challenges of this dynamic, as well as what brands and marketers should look for in a creator AOR.<\/p>\n","protected":false},"excerpt":{"rendered":"
As creator agencies are experience consolidations, buyouts, and mergers with bigger shops – it\u2019s clear that influencer marketing is beyond a passing footnote.<\/p>\n","protected":false},"author":7,"featured_media":11736,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11735","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\n