{"id":11737,"date":"2025-10-07T18:52:21","date_gmt":"2025-10-07T22:52:21","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/human-over-hype-the-power-of-niche-creators-collaboration-real-connections\/"},"modified":"2026-05-07T19:21:58","modified_gmt":"2026-05-07T23:21:58","slug":"human-over-hype-the-power-of-niche-creators-collaboration-real-connections","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/human-over-hype-the-power-of-niche-creators-collaboration-real-connections\/11737\/","title":{"rendered":"Human Over Hype: The Power Of Niche Creators, Collaboration & Real Connections"},"content":{"rendered":"\n

In an era of AI-generated everything, viral fatigue, and over-engineered content, it\u2019s the human moments that cut through. We crave real stories, told by real people, grounded in culture and community. This panel brings together global platforms Secret Media Network and Fever, alongside creators and collaborators, to explore how we can tap into hyper-niche passions, build rich cultural ecosystems, and create meaningful moments.<\/p>\n","protected":false},"excerpt":{"rendered":"

In an era of AI-generated everything, viral fatigue, and over-engineered content, it\u2019s the human moments that cut through.<\/p>\n","protected":false},"author":7,"featured_media":11738,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11737","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nHuman Over Hype: The Power Of Niche Creators, Collaboration & Real Connections | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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