{"id":11741,"date":"2025-10-07T19:15:34","date_gmt":"2025-10-07T23:15:34","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/making-experiences-go-viral\/"},"modified":"2026-05-07T19:21:14","modified_gmt":"2026-05-07T23:21:14","slug":"making-experiences-go-viral","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/making-experiences-go-viral\/11741\/","title":{"rendered":"Making Experiences Go Viral"},"content":{"rendered":"\n

Meet the extraordinary community builders and creators of viral event sensations that have broken through the noise, garnering global attention with billions of views and millions of event attendees. From morning sober dance parties and sauna raves, viral food festivals, globally recognized music festivals, and celebrity-hosted fan experiences, these pioneers will share their incredible stories of how they made their events and experiences go viral and how you can apply their insights to do the same.<\/p>\n","protected":false},"excerpt":{"rendered":"

Meet the extraordinary community builders and creators of viral event sensations that have broken through the noise, garnering global attention with billions of views and millions of event attendees.<\/p>\n","protected":false},"author":21,"featured_media":11742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11741","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nMaking Experiences Go Viral | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/making-experiences-go-viral\/11741\/\" \/>\n<meta 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property=\"og:image:height\" content=\"828\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/making-experiences-go-viral\\\/11741\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/making-experiences-go-viral\\\/11741\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Making Experiences Go 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