{"id":11743,"date":"2025-10-07T19:18:24","date_gmt":"2025-10-07T23:18:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/step-into-the-future-of-experiential-marketing\/"},"modified":"2026-05-07T19:20:46","modified_gmt":"2026-05-07T23:20:46","slug":"step-into-the-future-of-experiential-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/step-into-the-future-of-experiential-marketing\/11743\/","title":{"rendered":"Step Into the Future of Experiential Marketing"},"content":{"rendered":"\n

Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy. This sensory dimension of branding creates powerful memory associations that visual elements alone cannot\u2014explaining why hospitality giants, retailers, and museums are investing in fragrance. The panel will examine how neurological responses to fragrance create persistent brand impressions, using the example of the Museum of Pop Culture\u2019s signature scent developed by Generation.<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore the frontier of scent branding, where fragrance has evolved from luxury’s exclusive domain into an essential component of brand strategy.<\/p>\n","protected":false},"author":21,"featured_media":11744,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,32],"topics":[2],"class_list":["post-11743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-experiential","topics-editorial"],"acf":[],"yoast_head":"\nStep Into the Future of Experiential Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/step-into-the-future-of-experiential-marketing\/11743\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step Into the Future of Experiential Marketing\" \/>\n<meta property=\"og:description\" content=\"Explore the frontier of scent branding, where fragrance has evolved from luxury's exclusive domain into an essential component of brand strategy.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/step-into-the-future-of-experiential-marketing\/11743\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-07T23:18:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-07T23:20:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2025\/10\/Screenshot-2026-05-01-at-4.23.26-PM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"784\" \/>\n\t<meta property=\"og:image:height\" content=\"454\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Becky Johnson\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Becky Johnson\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/step-into-the-future-of-experiential-marketing\\\/11743\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/step-into-the-future-of-experiential-marketing\\\/11743\\\/\"},\"author\":{\"name\":\"Becky Johnson\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/9fa5c678f43836b2c6a5a08afc888eb4\"},\"headline\":\"Step Into the Future of Experiential 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