{"id":11758,"date":"2025-10-07T00:26:38","date_gmt":"2025-10-07T04:26:38","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/from-cool-to-critical-turning-brand-experiences-into-growth-engines\/"},"modified":"2026-05-07T19:39:00","modified_gmt":"2026-05-07T23:39:00","slug":"from-cool-to-critical-turning-brand-experiences-into-growth-engines","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-cool-to-critical-turning-brand-experiences-into-growth-engines\/11758\/","title":{"rendered":"From Cool to Critical: Turning Brand Experiences into Growth Engines"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">This session explores how brand experiences fuel growth and create lasting impact. Leaders from Canva, Square and C2 Montr\u00e9al share how they craft activations that celebrate entrepreneurs and enterprises, scale communities across cultures, and blend creativity with measurable results. 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