{"id":11763,"date":"2025-10-07T00:37:09","date_gmt":"2025-10-07T04:37:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/brewing-success-how-kolkata-chai-co-connects-community-through-local-ads\/"},"modified":"2026-05-07T19:38:44","modified_gmt":"2026-05-07T23:38:44","slug":"brewing-success-how-kolkata-chai-co-connects-community-through-local-ads","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/brewing-success-how-kolkata-chai-co-connects-community-through-local-ads\/11763\/","title":{"rendered":"Brewing Success: How Kolkata Chai Co. Connects Community Through Local Ads"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kolkata Chai Co. turned a family tradition into a cultural movement\u2014one cup at a time. Hear how this NY favorite built a brand with soul. 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