{"id":11771,"date":"2025-10-07T00:51:12","date_gmt":"2025-10-07T04:51:12","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/driving-industry-impact-through-creator-partnerships\/"},"modified":"2026-05-07T19:37:38","modified_gmt":"2026-05-07T23:37:38","slug":"driving-industry-impact-through-creator-partnerships","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/driving-industry-impact-through-creator-partnerships\/11771\/","title":{"rendered":"Driving Industry Impact Through Creator Partnerships"},"content":{"rendered":"\n

Creators can do more than influence what we buy; they can influence how we work. This conversation will showcase how to apply best practices from creator content to the B2B space on key issues facing the industry, including a critical shift to champion skills-first hiring. Join the organizations leading the \u201cTear the Paper Ceiling\u201d movement to discover how the right messengers can drive meaningful business transformation and create opportunity by sharing their stories first-hand.<\/p>\n","protected":false},"excerpt":{"rendered":"

Creators can do more than influence what we buy; they can influence how we work.<\/p>\n","protected":false},"author":21,"featured_media":11772,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11771","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nDriving Industry Impact Through Creator Partnerships | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/driving-industry-impact-through-creator-partnerships\/11771\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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