{"id":11779,"date":"2025-10-07T01:09:15","date_gmt":"2025-10-07T05:09:15","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/finding-the-balance-the-art-science-of-ctv\/"},"modified":"2026-05-07T19:36:50","modified_gmt":"2026-05-07T23:36:50","slug":"finding-the-balance-the-art-science-of-ctv","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/finding-the-balance-the-art-science-of-ctv\/11779\/","title":{"rendered":"Finding the Balance – The Art & Science of CTV"},"content":{"rendered":"\n

CTV sits at the intersection of creative storytelling and data-driven precision\u2014but striking the right balance between the two is where the real magic happens. In this panel, industry experts explore how brands and agencies are blending the emotional impact of sight, sound, and motion with the intelligence of audience targeting, automation, and measurement.<\/p>\n","protected":false},"excerpt":{"rendered":"

CTV sits at the intersection of creative storytelling and data-driven precision\u2014but striking the right balance between the two is where the real magic happens.<\/p>\n","protected":false},"author":7,"featured_media":11780,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11779","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nFinding the Balance - The Art & Science of CTV | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/finding-the-balance-the-art-science-of-ctv\/11779\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Finding the Balance - 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