{"id":11800,"date":"2025-10-07T02:01:00","date_gmt":"2025-10-07T06:01:00","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/beyond-influence-building-cultural-capital\/"},"modified":"2026-05-07T19:34:58","modified_gmt":"2026-05-07T23:34:58","slug":"beyond-influence-building-cultural-capital","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/beyond-influence-building-cultural-capital\/11800\/","title":{"rendered":"Beyond Influence: Building Cultural Capital"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Discover how creator-led content is driving more than inspiration, it\u2019s delivering real business results. Sarah Bachman and Stacy Carpenter reveal how culturally relevant storytelling and interactive ad experiences are transforming audience connection into sales growth. 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