{"id":11807,"date":"2025-10-07T02:10:40","date_gmt":"2025-10-07T06:10:40","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/building-world-class-brand-experiences\/"},"modified":"2026-05-07T19:34:34","modified_gmt":"2026-05-07T23:34:34","slug":"building-world-class-brand-experiences","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/building-world-class-brand-experiences\/11807\/","title":{"rendered":"Building World-Class Brand Experiences"},"content":{"rendered":"\n

Adam Charles has spent 30 years bringing some of the world\u2019s most ambitious events to life \u2014 from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies. Now, as Sparks\u2019 first Chief Growth Officer, he\u2019s focused on expanding the agency\u2019s events and exhibits business worldwide. In this interview, Adam shares what he\u2019s learned from three decades in the industry and where he sees the future of live experiences heading.<\/p>\n","protected":false},"excerpt":{"rendered":"

Adam Charles has spent 30 years bringing some of the world\u2019s most ambitious events to life \u2014 from fashion shows and live broadcasts to global sporting ceremonies and brand experiences for top companies.<\/p>\n","protected":false},"author":21,"featured_media":11808,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11807","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nBuilding World-Class Brand Experiences | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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