{"id":11822,"date":"2025-10-07T02:35:09","date_gmt":"2025-10-07T06:35:09","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/why-gamification-outperforms-passive-screens\/"},"modified":"2026-05-07T19:33:19","modified_gmt":"2026-05-07T23:33:19","slug":"why-gamification-outperforms-passive-screens","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/why-gamification-outperforms-passive-screens\/11822\/","title":{"rendered":"Why Gamification Outperforms Passive Screens"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gaming doesn\u2019t just entertain audiences, it engages them in ways CTV or social never could. The mechanics of play, goals, challenges, and rewards, activate the same motivators that keep people streaming shows or bingeing TikToks, but with deeper participation. That\u2019s why gamified ads drive 2\u20133x higher brand recall than standard video and keep players engaged for minutes instead of seconds. This session will unpack how brands can harness the psychology of play to transform media from something audiences watch into something they do \u2014 turning attention into action and entertainment into measurable impact.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaming doesn\u2019t just entertain audiences, it engages them in ways CTV or social never could.<\/p>\n","protected":false},"author":21,"featured_media":11823,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,8],"topics":[2],"class_list":["post-11822","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - 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