Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem. That\u2019s not just a media headache, that\u2019s a C-suite problem.<\/p>\n\n\n\n\n\n\n\n
In this conversation, Nada Bradbury, CEO of AD-ID, explains why the fix isn\u2019t another shiny new tool, but something much simpler: a universal \u201cbarcode\u201d for every ad. Just like products on a shelf, creative assets need IDs that follow them everywhere from TV, streaming, social, you name it.<\/p>\n\n\n\n\n\n\n\n
We\u2019ll talk about how universal tracking can help brands actually know where their money\u2019s going, cut down on waste, and finally make digital as accountable as broadcast once was. If you care about transparency, ROI, and reaching the audiences you\u2019re currently missing, this is a session you can\u2019t afford to skip.<\/p>\n","protected":false},"excerpt":{"rendered":"
Advertising is leaking money, about $27 billion a year thanks to fraud, duplication, and a messy, fragmented digital ecosystem.<\/p>\n","protected":false},"author":21,"featured_media":11825,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,5],"topics":[2],"class_list":["post-11824","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-data","topics-editorial"],"acf":[],"yoast_head":"\n