{"id":11827,"date":"2025-10-07T02:47:24","date_gmt":"2025-10-07T06:47:24","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/07\/insight-to-impact-storytelling-scale-ai-at-apply-digital\/"},"modified":"2026-05-07T19:32:59","modified_gmt":"2026-05-07T23:32:59","slug":"insight-to-impact-storytelling-scale-ai-at-apply-digital","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/insight-to-impact-storytelling-scale-ai-at-apply-digital\/11827\/","title":{"rendered":"Insight to Impact: Storytelling, Scale & AI at Apply Digital"},"content":{"rendered":"\n

Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).<\/p>\n\n\n\n\n\n

We\u2019ll also tackle the balancing act: how to personalize at scale in a way that feels real, not robotic. And yes, AI can help unlock that power, but only when humans steer it with judgment and empathy. Join us as Lauren shares how Apply Digital is weaving strategy, tech, and human insight into stories that actually connect.<\/p>\n","protected":false},"excerpt":{"rendered":"

Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. In this conversation, Lauren Milne of Apply Digital will dive into how true storytelling begins with digging deep, understanding audience needs (sometimes before they even know them).<\/p>\n","protected":false},"author":7,"featured_media":11828,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[17,40],"topics":[2],"class_list":["post-11827","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-ai","tag-awnewyork-2025-sessions","topics-editorial"],"acf":[],"yoast_head":"\nInsight to Impact: Storytelling, Scale & AI at Apply Digital | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/insight-to-impact-storytelling-scale-ai-at-apply-digital\/11827\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Insight to Impact: Storytelling, Scale & AI at Apply Digital\" \/>\n<meta property=\"og:description\" content=\"Most brands struggle with storytelling not because they lack creativity, but because they skip the step that matters most: insight. 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