{"id":11844,"date":"2025-10-06T03:16:11","date_gmt":"2025-10-06T07:16:11","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/the-power-of-purpose-how-advertising-is-the-ultimate-tool-for-doing-good\/"},"modified":"2026-05-09T14:06:17","modified_gmt":"2026-05-09T18:06:17","slug":"the-power-of-purpose-how-advertising-is-the-ultimate-tool-for-doing-good","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-purpose-how-advertising-is-the-ultimate-tool-for-doing-good\/11844\/","title":{"rendered":"The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">2026 is a milestone year for the AAF&#8217;s Advertising Hall of Fame, which will be celebrating its 75th year. Hall of Fame Chair, Ross Martin, co-Founder &#038; President of Known, and Vice Chair, Rita Ferro, President of Disney Global Advertising, discuss the importance of recognizing legends in the advertising industry who have left a legacy of purpose with special guest, Marlo Thomas, actress and National Outreach Director for St. Jude Children\u2019s Hospital.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>2026 is a milestone year for the AAF&#8217;s Advertising Hall of Fame, which will be celebrating its 75th year.<\/p>\n","protected":false},"author":7,"featured_media":11845,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-11844","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The Power of Purpose: How Advertising is the Ultimate Tool for Doing Good | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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