{"id":11852,"date":"2025-10-06T03:28:43","date_gmt":"2025-10-06T07:28:43","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts-2\/"},"modified":"2026-05-09T14:05:56","modified_gmt":"2026-05-09T18:05:56","slug":"if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts-2","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/if-everything-is-shoppable-become-unstoppable-brand-and-commerce-that-converts-2\/11852\/","title":{"rendered":"If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Today\u2019s path to purchase isn\u2019t a funnel, it\u2019s a remix. The line between brand and commerce has vanished, and everything is shoppable. To break through, modern marketers must move beyond impressions and lean into orchestration, where every touchpoint drives connection, conversion, and cultural relevance.\u200b<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">Hosted by Christi Geary, EVP, and Head of AMP (Advantage Marketing Partners), this bold conversation brings together powerhouse brand leaders to share how they\u2019re hitting all the right notes, emotionally and commercially.\u200b<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Today\u2019s path to purchase isn\u2019t a funnel, it\u2019s a remix.<\/p>\n","protected":false},"author":7,"featured_media":11853,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,16],"topics":[2],"class_list":["post-11852","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-retail","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>If Everything Is Shoppable, Become Unstoppable: Brand and Commerce That Converts | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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