{"id":11857,"date":"2025-10-06T03:34:27","date_gmt":"2025-10-06T07:34:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/the-power-of-fandom-unlocking-loyalty-in-an-era-of-distraction\/"},"modified":"2026-05-09T14:05:35","modified_gmt":"2026-05-09T18:05:35","slug":"the-power-of-fandom-unlocking-loyalty-in-an-era-of-distraction","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-fandom-unlocking-loyalty-in-an-era-of-distraction\/11857\/","title":{"rendered":"The Power Of Fandom: Unlocking Loyalty in an Era of Distraction"},"content":{"rendered":"\n

Cultivating a loyal fanbase is every brand\u2019s dream. But some companies have turned fandom into the foundation of their business. While traditional social platforms chase fleeting attention, brands like Duolingo, Crunchyroll, Wavemaker and WEBTOON Entertainment are building lasting connections with engaged communities. In this session, you\u2019ll hear from executives at these culture-shaping companies to learn how they create and activate fandoms and how you can apply those strategies to turn customers into devoted fans.<\/p>\n","protected":false},"excerpt":{"rendered":"

Cultivating a loyal fanbase is every brand\u2019s dream.<\/p>\n","protected":false},"author":7,"featured_media":11858,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11857","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"\nThe Power Of Fandom: Unlocking Loyalty in an Era of Distraction | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-power-of-fandom-unlocking-loyalty-in-an-era-of-distraction\/11857\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" 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