{"id":11861,"date":"2025-10-06T03:39:53","date_gmt":"2025-10-06T07:39:53","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/from-avoidance-to-investment-a-new-era-of-brand-safe-ctv-advertising\/"},"modified":"2026-05-09T14:04:46","modified_gmt":"2026-05-09T18:04:46","slug":"from-avoidance-to-investment-a-new-era-of-brand-safe-ctv-advertising","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-avoidance-to-investment-a-new-era-of-brand-safe-ctv-advertising\/11861\/","title":{"rendered":"From Avoidance to Investment: A New Era of Brand-Safe CTV Advertising"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Brand safety on CTV is evolving. Join experts across media and advertising to explore how AI is enabling smarter, more scalable brand suitability. Learn how scene-level and sentiment-aware tools help advertisers avoid risky placements while expanding safe reach. From live news to entertainment, discover how multimodal AI is setting new standards for responsible advertising\u2014giving brands greater control, transparency, and confidence in every impression.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand safety on CTV is evolving.<\/p>\n","protected":false},"author":7,"featured_media":11862,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11861","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>From Avoidance to Investment: A New Era of 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