{"id":11863,"date":"2025-10-06T03:43:08","date_gmt":"2025-10-06T07:43:08","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/"},"modified":"2026-05-09T14:04:38","modified_gmt":"2026-05-09T18:04:38","slug":"ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/","title":{"rendered":"Ketchup with Kaplan &#8211; A Candid Conversation Between TKap and Shingy"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture. From sparking creativity inside corporate walls to reimagining pantry staples as cultural icons, Kaplan shares his perspective on brand building in the modern era\u2014where purpose, performance, and play collide. Expect candor, sharp insights, and a little condiment-fueled fun.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture.<\/p>\n","protected":false},"author":7,"featured_media":11864,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11863","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy\" \/>\n<meta property=\"og:description\" content=\"Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T07:43:08+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T18:04:38+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1554\" \/>\n\t<meta property=\"og:image:height\" content=\"810\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Ketchup with Kaplan &#8211; A Candid Conversation Between TKap and Shingy\",\"datePublished\":\"2025-10-06T07:43:08+00:00\",\"dateModified\":\"2026-05-09T18:04:38+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/\"},\"wordCount\":81,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-12.44.46-AM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/\",\"name\":\"Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-12.44.46-AM.png\",\"datePublished\":\"2025-10-06T07:43:08+00:00\",\"dateModified\":\"2026-05-09T18:04:38+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-12.44.46-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-12.44.46-AM.png\",\"width\":1554,\"height\":810},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\\\/11863\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ketchup with Kaplan &#8211; A Candid Conversation Between TKap and Shingy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/","og_locale":"en_US","og_type":"article","og_title":"Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy","og_description":"Kraft Heinz CMO Todd Kaplan sits down with Shingy for an unfiltered conversation on what it takes to keep iconic brands relevant in a world moving at the speed of culture.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/","og_site_name":"AW360","article_published_time":"2025-10-06T07:43:08+00:00","article_modified_time":"2026-05-09T18:04:38+00:00","og_image":[{"width":1554,"height":810,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Ketchup with Kaplan &#8211; A Candid Conversation Between TKap and Shingy","datePublished":"2025-10-06T07:43:08+00:00","dateModified":"2026-05-09T18:04:38+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/"},"wordCount":81,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png","keywords":["AWNewYork 2025 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/","name":"Ketchup with Kaplan - A Candid Conversation Between TKap and Shingy | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png","datePublished":"2025-10-06T07:43:08+00:00","dateModified":"2026-05-09T18:04:38+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-12.44.46-AM.png","width":1554,"height":810},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/ketchup-with-kaplan-a-candid-conversation-between-tkap-and-shingy\/11863\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Ketchup with Kaplan &#8211; A Candid Conversation Between TKap and Shingy"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11863","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11863"}],"version-history":[{"count":1,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11863\/revisions"}],"predecessor-version":[{"id":17789,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11863\/revisions\/17789"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11864"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11863"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11863"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11863"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11863"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}