{"id":11873,"date":"2025-10-06T03:59:27","date_gmt":"2025-10-06T07:59:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/bodyarmor-fueling-culture-owning-the-moment\/"},"modified":"2026-05-09T14:03:28","modified_gmt":"2026-05-09T18:03:28","slug":"bodyarmor-fueling-culture-owning-the-moment","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/bodyarmor-fueling-culture-owning-the-moment\/11873\/","title":{"rendered":"BODYARMOR: Fueling Culture. Owning the Moment."},"content":{"rendered":"\n

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? In this fireside chat, Sara Weaver, VP of Marketing at BODYARMOR Sports Drink, and Kristina Lutz, EVP of Marketing at GSTV, unpack how the brand raises the bar by showing up where culture and convenience collide. It\u2019s not just about hydration- it\u2019s about fueling the next generation of athletes and lifestyle-driven on-the-go consumers. Learn how BODYARMOR cuts through the noise to meet consumers where they are.<\/p>\n","protected":false},"excerpt":{"rendered":"

What does it take to move with culture, adapt to shifting consumer habits, and stay unapologetically real? <\/p>\n","protected":false},"author":7,"featured_media":11874,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,4],"topics":[2],"class_list":["post-11873","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-culture","topics-editorial"],"acf":[],"yoast_head":"\nBODYARMOR: Fueling Culture. Owning the Moment. | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/bodyarmor-fueling-culture-owning-the-moment\/11873\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BODYARMOR: Fueling Culture. 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