{"id":11879,"date":"2025-10-06T04:09:27","date_gmt":"2025-10-06T08:09:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/"},"modified":"2026-05-09T14:02:53","modified_gmt":"2026-05-09T18:02:53","slug":"can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/","title":{"rendered":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Skip the scroll &#8211; today\u2019s culture is sparked, shaped, and shared in chat. From inside jokes to shared moments, it\u2019s where people create meaning, build bonds, and set trends. With AI fueling more personal conversations, chat isn\u2019t the side channel &#8211; it\u2019s the cultural main stage.<\/p>\n\n\n\n\n\n\n\n<p class=\"wp-block-paragraph\">In this session, Snapchat joins Love Island stars to explore why chat is today\u2019s cultural currency, what it means for advertisers, and how brands can join the conversation naturally.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Skip the scroll &#8211; today\u2019s culture is sparked, shaped, and shared in chat.<\/p>\n","protected":false},"author":7,"featured_media":11880,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,3],"topics":[2],"class_list":["post-11879","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-brands-marketers","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity\" \/>\n<meta property=\"og:description\" content=\"Skip the scroll - today\u2019s culture is sparked, shaped, and shared in chat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/\" \/>\n<meta property=\"og:site_name\" content=\"AW360\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-06T08:09:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-05-09T18:02:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png\" \/>\n\t<meta property=\"og:image:width\" content=\"732\" \/>\n\t<meta property=\"og:image:height\" content=\"418\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Advertising Week\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Advertising Week\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/\"},\"author\":{\"name\":\"Advertising Week\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\"},\"headline\":\"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity\",\"datePublished\":\"2025-10-06T08:09:27+00:00\",\"dateModified\":\"2026-05-09T18:02:53+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/\"},\"wordCount\":96,\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-1.10.58-AM.png\",\"keywords\":[\"AWNewYork 2025 Sessions\",\"Brands + Marketers\"],\"articleSection\":[\"News\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/\",\"name\":\"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity | AW360\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-1.10.58-AM.png\",\"datePublished\":\"2025-10-06T08:09:27+00:00\",\"dateModified\":\"2026-05-09T18:02:53+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#primaryimage\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-1.10.58-AM.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/05\\\/Screenshot-2026-05-02-at-1.10.58-AM.png\",\"width\":732,\"height\":418},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/news\\\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\\\/11879\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#website\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"name\":\"AW360\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#organization\",\"name\":\"AW360\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"contentUrl\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/wp-content\\\/uploads\\\/sites\\\/3\\\/2026\\\/07\\\/AW360_Logo_2023_FullColor.png\",\"width\":1906,\"height\":849,\"caption\":\"AW360\"},\"image\":{\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/logo\\\/image\\\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/advertisingweek.com\\\/aw360\\\/#\\\/schema\\\/person\\\/ae698b8b96e141836006836db70d9e69\",\"name\":\"Advertising Week\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g\",\"caption\":\"Advertising Week\"},\"sameAs\":[\"https:\\\/\\\/advertisingweek.com\"]}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity | AW360","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/","og_locale":"en_US","og_type":"article","og_title":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity","og_description":"Skip the scroll - today\u2019s culture is sparked, shaped, and shared in chat.","og_url":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/","og_site_name":"AW360","article_published_time":"2025-10-06T08:09:27+00:00","article_modified_time":"2026-05-09T18:02:53+00:00","og_image":[{"width":732,"height":418,"url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png","type":"image\/png"}],"author":"Advertising Week","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Advertising Week"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#article","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/"},"author":{"name":"Advertising Week","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69"},"headline":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity","datePublished":"2025-10-06T08:09:27+00:00","dateModified":"2026-05-09T18:02:53+00:00","mainEntityOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/"},"wordCount":96,"publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png","keywords":["AWNewYork 2025 Sessions","Brands + Marketers"],"articleSection":["News"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/","url":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/","name":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity | AW360","isPartOf":{"@id":"https:\/\/advertisingweek.com\/aw360\/#website"},"primaryImageOfPage":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#primaryimage"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#primaryimage"},"thumbnailUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png","datePublished":"2025-10-06T08:09:27+00:00","dateModified":"2026-05-09T18:02:53+00:00","breadcrumb":{"@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#primaryimage","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/05\/Screenshot-2026-05-02-at-1.10.58-AM.png","width":732,"height":418},{"@type":"BreadcrumbList","@id":"https:\/\/advertisingweek.com\/aw360\/news\/can-i-pull-you-for-a-chat-how-chat-is-paving-the-new-era-of-connectivity\/11879\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/advertisingweek.com\/aw360\/"},{"@type":"ListItem","position":2,"name":"Can I Pull You for a Chat? How Chat Is Paving the New Era of Connectivity"}]},{"@type":"WebSite","@id":"https:\/\/advertisingweek.com\/aw360\/#website","url":"https:\/\/advertisingweek.com\/aw360\/","name":"AW360","description":"","publisher":{"@id":"https:\/\/advertisingweek.com\/aw360\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/advertisingweek.com\/aw360\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/advertisingweek.com\/aw360\/#organization","name":"AW360","url":"https:\/\/advertisingweek.com\/aw360\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/","url":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","contentUrl":"https:\/\/advertisingweek.com\/aw360\/wp-content\/uploads\/sites\/3\/2026\/07\/AW360_Logo_2023_FullColor.png","width":1906,"height":849,"caption":"AW360"},"image":{"@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/advertisingweek.com\/aw360\/#\/schema\/person\/ae698b8b96e141836006836db70d9e69","name":"Advertising Week","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/3136b4a05c15e5dac7e877b1998ec3e252a59b6da6e4b471522d944c91b71940?s=96&d=mm&r=g","caption":"Advertising Week"},"sameAs":["https:\/\/advertisingweek.com"]}]}},"_links":{"self":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11879","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/comments?post=11879"}],"version-history":[{"count":2,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11879\/revisions"}],"predecessor-version":[{"id":17797,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/posts\/11879\/revisions\/17797"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media\/11880"}],"wp:attachment":[{"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/media?parent=11879"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/categories?post=11879"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/tags?post=11879"},{"taxonomy":"topics","embeddable":true,"href":"https:\/\/advertisingweek.com\/aw360\/wp-json\/wp\/v2\/topics?post=11879"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}