{"id":11920,"date":"2025-10-06T19:44:39","date_gmt":"2025-10-06T23:44:39","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/power-in-play-gamings-rise-as-the-new-language-of-identity-and-belonging\/"},"modified":"2026-05-09T13:54:31","modified_gmt":"2026-05-09T17:54:31","slug":"power-in-play-gamings-rise-as-the-new-language-of-identity-and-belonging","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/power-in-play-gamings-rise-as-the-new-language-of-identity-and-belonging\/11920\/","title":{"rendered":"Power in Play: Gaming\u2019s Rise as the New Language of Identity and Belonging"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily. \u201cPower in Play\u201d reveals how gamers across geographies and backgrounds see play as core to who they are. This session will exclusively unveil insights from Livewire&#8217;s proprietary research and explore the implications for culture, creativity, and brand storytelling in a world where gaming is the new cultural lingua franca.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Gaming is the most powerful social connector of our time, a space where identity is expressed, communities are forged, and culture is remixed daily.<\/p>\n","protected":false},"author":7,"featured_media":11921,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,8],"topics":[2],"class_list":["post-11920","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-gaming-esports","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 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