{"id":11927,"date":"2025-10-06T19:53:10","date_gmt":"2025-10-06T23:53:10","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/a-slam-dunk-in-irl-becoming-unskippable-and-unignorable\/"},"modified":"2026-05-09T13:54:02","modified_gmt":"2026-05-09T17:54:02","slug":"a-slam-dunk-in-irl-becoming-unskippable-and-unignorable","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/a-slam-dunk-in-irl-becoming-unskippable-and-unignorable\/11927\/","title":{"rendered":"A Slam Dunk in IRL: Becoming Unskippable and Unignorable"},"content":{"rendered":"\n

The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch? The answer: IRL media at the heartbeat of New York \u2013 the subway. Join Jo Fox, SVP of Marketing at ESPN, and Brad Alperin, Head of Brand Solutions at OUTFRONT, as they share learnings from the ESPN app launch, including an E train takeover by NYC\u2019s most iconic mascots. They\u2019ll show how real-world activations cut through, connect, and create cultural moments nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"

The brief was simple: how does ESPN score big and become unignorable for its first-ever DTC launch?<\/p>\n","protected":false},"author":7,"featured_media":11928,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,10],"topics":[2],"class_list":["post-11927","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-streaming-ctv","topics-editorial"],"acf":[],"yoast_head":"\nA Slam Dunk in IRL: Becoming Unskippable and Unignorable | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/a-slam-dunk-in-irl-becoming-unskippable-and-unignorable\/11927\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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