{"id":11929,"date":"2025-10-06T19:56:27","date_gmt":"2025-10-06T23:56:27","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/the-new-era-of-sports-entertainment-marketing\/"},"modified":"2026-05-09T13:53:48","modified_gmt":"2026-05-09T17:53:48","slug":"the-new-era-of-sports-entertainment-marketing","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/the-new-era-of-sports-entertainment-marketing\/11929\/","title":{"rendered":"The New Era of Sports &#038; Entertainment Marketing"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">Marketers deserve proof that their investment across platforms is driving audiences to watch. They need insights on performance and efficiency and have confidence in the measurement of each. This guide to modern measurement will outline how to effectively track and attribute tune-in and other critical entertainment and sports outcomes across screens. Walk away with clear, actionable strategies and data-driven best practices for proving ROI and making smarter, more holistic media decisions.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Marketers deserve proof that their investment across platforms is driving audiences to watch.<\/p>\n","protected":false},"author":7,"featured_media":11930,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,13],"topics":[2],"class_list":["post-11929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-sports-entertainment","topics-editorial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v28.0 (Yoast SEO v28.0) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>The New Era of Sports &amp; Entertainment Marketing | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/advertisingweek.com\/aw360\/news\/the-new-era-of-sports-entertainment-marketing\/11929\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The New Era of Sports &amp; 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