{"id":11941,"date":"2025-10-06T20:14:03","date_gmt":"2025-10-07T00:14:03","guid":{"rendered":"https:\/\/advertisingweek.com\/aw360\/2025\/10\/06\/from-impressions-to-appointments-redefining-healthcare-marketing-results\/"},"modified":"2026-05-09T13:53:01","modified_gmt":"2026-05-09T17:53:01","slug":"from-impressions-to-appointments-redefining-healthcare-marketing-results","status":"publish","type":"post","link":"https:\/\/advertisingweek.com\/aw360\/news\/from-impressions-to-appointments-redefining-healthcare-marketing-results\/11941\/","title":{"rendered":"From Impressions to Appointments: Redefining Healthcare Marketing Results"},"content":{"rendered":"\n

City of Hope, one of the nation\u2019s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network. Their campaign went beyond reach to inspire action\u2014driving new patient signups and healthcare professional referrals. The breakthrough: directly tying media to measurable results. This session will spark ideas for marketers to prove impact, embrace new channels, and turn bold strategies into measurable growth.<\/p>\n","protected":false},"excerpt":{"rendered":"

City of Hope, one of the nation\u2019s largest cancer research and treatment organizations, partnered with iProspect and Viant to boldly expand its physician referral network.<\/p>\n","protected":false},"author":21,"featured_media":11942,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","editor_notices":[],"footnotes":""},"categories":[1],"tags":[40,19],"topics":[2],"class_list":["post-11941","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news","tag-awnewyork-2025-sessions","tag-health","topics-editorial"],"acf":[],"yoast_head":"\nFrom Impressions to Appointments: Redefining Healthcare Marketing Results | AW360<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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